Latest · Event PR
Where brands become culture.
A boutique PR & marketing communications agency built by hoteliers, storytellers and creatives. Headquartered in Johor Bahru, with an office in Penang and representation in Kuala Lumpur.
We speak
in English,dalam Bahasa,用中文。in English,
Est. April 2020
PR · Events · Influencers · Social · Branding
Trusted by 75+ brandsHospitality · Destinations · Retail · Property · Government
In a nutshell
We're a team of former hoteliers, writers, designers and social natives who turn launches, openings and campaigns into moments people talk about — on-ground, online and in three languages.
75+
Brands served across hospitality, retail, healthcare, F&B, education and more.
250+
Projects delivered since we opened in April 2020.
200+
Influencer and media partners across Malaysia, Singapore and Indonesia.
20+
Specialists across our Johor Bahru headquarters and Penang office.
What we do
End-to-end, onsite & online.
01
PR & Media Relations
Press releases, media kits and interviews, written in English, BM and Chinese and pitched to the right titles in Malaysia and Singapore.
↗- PR & MarCom planning
- Press release writing & distribution
- Media invitations & RSVPs
- Media kit production & media drops
- Spokesperson briefs & scripts
- Media monitoring & PR value reports
02
Events & Activations
Press conferences, grand openings, pre-openings and media FAM trips, run on-site or online from rehearsal to wrap.
↗- Press conferences (on-site / virtual)
- Launches & grand openings
- Pre-opening campaigns
- Media FAM trips & food reviews
- Guerrilla & ambush activations
- Moderation, Q&A & dry runs
03
Influencer & Social
Creator partnerships in Malaysia and Singapore, plus always-on social content and community management.
↗- MY + SG influencer partnerships
- Reviews & creator campaigns
- Platform set-up
- Content development & reels
- Community management
- Digital PR & social takeovers
04
Branding & Creative
Logos, brand guidelines and campaign artwork, built around your values and your audience.
↗- Brand identity & guidelines
- Logo development
- Digital artwork & collateral
- Media gifts & packaging
- Photo & video production
- Training & workshops
Selected work
Moments we've made.
Latest · Earned media
Event PR
Destination PR
Activation
Product launch
Press conference
Media kit
Media review
Store launch
Content & PR
Soft launch
Project launch
How we work
Planned like a hotel opening. Run like a show.
Listen & plan
We start with your goals, budget and audience, then build a PR & MarCom plan with a campaign calendar, collaborations and clear costs.
- Brief
- Campaign calendar
- Budget
Craft the story
Press releases, spokesperson scripts and media kits, written natively in English, BM and Chinese with the visuals to match.
- Copy ×3 languages
- Media kits
- Artwork
Make the moment
Launches, press conferences, FAM trips and creator campaigns, rehearsed, dry-run and run on the day by our own team.
- Events
- Influencers
- Social takeovers
Measure & amplify
We follow up for features, monitor coverage and report PR value, so every campaign makes the next one better.
- Media monitoring
- PR value report
- 20–50% pick-up target
Tri-lingual by default
Hello.Helo.你好。
Our writers work natively in English, Bahasa Malaysia and Chinese, so your story lands with every audience in Malaysia and Singapore.
ENGBM中文MY + SG media
Media in the room.
People talking.
Culture with a heart
"We believe in being a company with a heart, connecting authentically with the community we serve."
Grace Chiam, Director, BrandCulture
Rumah Fitrah Qaseh, Larkin
Art classes and a Zapin dance workshop with Tari Aliff JB, plus lunch for every resident.
Iftar at Amari Johor Bahru
An iftar for orphaned children, with a press release distributed via PR Newswire.
Pinktober × Hard Rock Cafe
Breast cancer awareness at Puteri Harbour.
Pro bono for NGOs
Free PR & MarCom training for NGOs, and internships for refugee students from a UNHCR-endorsed school.
Training & workshops
We don't just do PR. We teach it.
BrandCulture is an HRD Corp registered training provider. Our one-day programmes in strategic PR, marketing communications, AI and creator marketing are HRD Corp claimable, built for hotels, brands and in-house teams.
The people
Hoteliers at heart. Storytellers by trade.
Bee Ling
Cluster General Manager · JB KL PG
Over 20 years in revenue management and business development across Hilton, DoubleTree and Conrad in Malaysia and Indonesia.
Grace Chiam
Director, PR · Strategic Development & Brand Engagement
Vice President, PRCA Malaysia. MBA in Marketing, 200+ PR events, and 6 hotel pre-openings and rebrands for Hard Rock, Hilton and ONYX.
Afif Ezhar
Director, Marketing Communications
Over 10 years in brand storytelling and campaigns for Avani Sepang Goldcoast, ONYX and Hard Rock Hotel Desaru Coast.
Zoe ChuaManager · Team Lead, PR & MarCom (New Clients)
Ainie ZaidManager, Operations & Creatives
Suriya SamugamManager, Operations
Olivia ChiamManager, Operations
Malisa NewManager, PR & MarCom
Esther LimManager, Accounts
Wilson LawCurator, Events & Activations
Gladys ChuahCurator, Content
Iqwan RoslanniAsst. Manager, PR & MarCom
Nurfatin KassimAsst. Manager, Events & Activations
Izzat SyafaatAsst. Manager, Creative
FathExecutive · Team Lead, Internal Campaigns
Gretchen PizonExecutive, PR & MarCom
Faiz IbrahimConsultant, Media
Alifph RajmaslanConsultant · Director, Creative