BrandCulture PR Agency

Company Profile

BrandCulture

Communications

In a nutshell

Location : Johor-based boutique agency established

in April 2020 serving clients in Johor, Penang, Kuala Lumpur & Singapore

Core Team : 20 staff members - experienced hoteliers,

content creators, designers, writers and social media managers.

Services : End-to-end PR, Branding and Marketing Communications services both onsite and online. Customized to clients' needs & budgets.

Strengths : Tri-lingual content (BM ENG CHI), Media engagement events & activities, pre-opening projects, social media content, influencer & media partnerships, branding and other PR activations.

Notable Clients : DoubleTree by Hilton, Amari Johor Bahru, Hard Rock Hotel, Hard Rock Cafe, Ikano, Toppen Shopping Centre, Tiong Nam, Iskandar Regional Development Authority (IRDA), Onyx Hospitality, HUAWEI, Ascott Limited, etc

Grace Chiam

DIRECTOR,

operations &

creative services

Self-driven, motivated and multi-tasking professional, Grace oversees all matters relating to the marketing and communications plan including PR, media relations, digital marketing, social media, advertising and collateral production, as well as all other marketing activities for all clients to ensure fully integrated campaigns.

With over a decade of experience within the hospitality industry spearheading branding, marcom and media relations for 5-star national and international hotel brands such as Hard Rock International, Hilton Worldwide and ONYX Hospitality Group, Grace was also actively involved in the day-to-day operations from the development, implementation, execution and budget control of the hotel's annual marketing and communications strategy, with substantial experience in 6 pre-opening projects and rebranding hotels.

Grace holds an MBA in Management & Marketing and has executed over 200 PR events & activities in the past 15 years.

Afif Ezhar

DIRECTOR,

CREATIVE

Afif Ezhar is the driving force behind the Creative Team at BrandCulture, bringing over a decade of experience in creative work and marcom strategies. Renowned for his exceptional creativity and strategic approach, Afif has consistently delivered high-impact, visually striking campaigns across a range of sectors, including retail, real estate, hospitality, FMCG, and e-commerce. His impressive portfolio includes collaborations with prestigious brands such as AMCHAM, IRDA, the Prime Minister's Office, Hard Rock, Minor Group, and ONYX Hospitality.

Afif’s expertise in branding and visual storytelling is matched by his ability to innovate and adapt in today’s fast-paced digital environment. He not only excels in creating visually captivating content but also ensures that each project aligns seamlessly with the strategic goals of his clients. With a keen eye for detail and a profound understanding of market trends, Afif offers a unique perspective in elevating hotel brands and other industries within the competitive landscape

Organization chart

(Updated JULY 2024)

BEE LING

GENERAL MANAGER

GRACE CHIAM

Operations & Creative Services

DIRECTOR

SHAHRUL OTHMAN

PR & Events

DIRECTOR

AFIF EZHAR

Creative

DIRECTOR

ESTHER LIM

Accounts

MANAGER

AINIE ZAID

Operations & Creative Services

MANAGER

ZOE CHUA

PR & Marketing

Communications

MANAGER

WILSON LAW

Penang

MANAGER

May Ch'ng

Penang

MANAGER

NURFATIN KASIM

PR & Events

EXECUTIVE

GRETCHEN PIZON

PR & Marketing

Communications

EXECUTIVE

NURUL FATHANAH

PR & Marketing

Communications

EXECUTIVE

IQWAN Roslanni

PR, Marketing Communications

& Training

EXECUTIVE

Farahin MAhat

PR & Marketing

Communications

EXECUTIVE

CLEMENT LAI

PR & Marketing

Communications

EXECUTIVE

SURIYA

Operations

EXECUTIVE

Athiera Hana

Creative

Graphic Designer

IRSYA ALIA

PR & Marketing

Communications

EXECUTIVE

Muzzammil Aqib

PR & Marketing

Communications

EXECUTIVE

Scope of Service

MEDIA INVITATION

Shortlist Media Titles
MY + SG
Draft & Design Invitations
Manage RSVPs
Media Liaison

( ENG. BM . CHI )

MEDIA KIT PREP

Press Release WriteUp

( ENG . BM . CHI )

Production & Printing
Sourcing of Media Gifts
Packing & Delivery

Team Leader Delivering Speech with Microphone on Podium

MEDIA INTERVIEWS

Preparation of Spokesperson brief
Spokesperson Script
Profile Write-up
Media interviews Set-up

Scope of Service

PR & MARCOM PLAN

Campaigns
Calendar
Collaborations
Costs

INFLUENCER MARKETING

MY + SG
Partnership
PR Value Compilation & Report
Reviews & Campaigns

SOCIAL MEDIA

Set up platforms
Content Development
Community management
Digital PR Campaign
Social Media Takeover

Scope of Service

PRESS CONFERENCE

On site or Online
Moderate Event
Manage Q&A session
Rehearsal + Dry Run
Media & Influencer Management

MEDIA DROP

Coordinate Delivery Process
Customize Package to Client
Media Kit Production

PRESS RELEASE DISTRIBUTION

MY + SG
Follow-up for feature
Target 20%-50% pick-up rate
Media Monitoring

BrandCulture

Communications

Portfolio

Clientele

complete

ELV & ICT Solutions

KEYIN

Artistic

Salon

Social Media Content

https://www.instagram.com/toppenmy/

https://www.instagram.com/desarucoastmalaysia/

https://www.instagram.com/impianahotelsenai/

Social Media Content

https://www.instagram.com/adventurewaterpark/

h ttps://www.instagram.com/ozogeorgetownpenang/

https://www.instagram.com/27atcove/

Social Media Content

https://www.instagram.com/1975avenue.hotel/

https://www.instagram.com/feastecogalleria/

https://www.instagram.com/macgregorsjb/

Social Media Content (Reels / Videos)

https://www.instagram.com/hrcputeriharbour/reels/

https://www.instagram.com/toppenmy/reels/

https://www.instagram.com/adventurewaterpark/reels/

Social Media Content

Media Events

HARLEY DAVIDSON JOHOR BAHRU

Product Launching

IMPIANA HOTEL SENAI

Rewards App Launch

ASCOTT GURNEY PENANG

Ramadan Preview

PLENITUDE BERHAD

Signing Ceremony

ISKANDAR REGIONAL

DEVELOPMENT AUTHORITY

Press Conference

OZO GEORGE TOWN PENANG

Media Visit

Media Events

HARD ROCK CAFE

Soft Launching

DESARU COAST

L'Étape by Tour de France

MACGREGOR'S

Live Band Showcase

FEAST ECO GALLERIA

Grand Opening

TIONG NAM / 1975 AVENUE & HOTEL

Project Launching

TOPPEN SHOPPING CENTRE

Launching of RBCC

Media Events

DESARU COAST

Multisport Festival Presented by IRONMAN

HARD ROCK CAFE

Shoutout - Carpark Ambush

HARD ROCK CAFE

Virtual Press Conference

SKY RESIDENCE PRAI

MEDIA FAM TRIP

CHICCO

Shop Launching

JOHOR STATE TOURISM

Press Conference

Ramadan Food Review

Amari Johor Bahru

Gurindam Asia Buffet - 100 media guests

Impiana Hotel Senai

Rempah Ratus Buffet - 27 media

Holiday INN Express & Suites

Selera Timur Tengah Buffet - 19 media

DoubleTree by Hilton Johor Bahru

Selera Serantau Buffet - 90+ pax attended

Hard Rock Cafe

Symphony of Senja Ramadan menu - 3 media

Desaru Coast

3d2n destination review - 6 media

Media FAM Trip

Amari Johor Bahru

Over 32 media invited and stay.

Photos videos

Launching Event

Photos videos

TIONG NAM / 1975 AVENUE & HOTEL

HARD ROCK CAFE PUTERI HARBOUR

MY JOHOR STORIES

Assisted My Johor Stories Content & PR Campaign in partnership with ThinkCity and MPJB.
Developed project's conceptualization and execution of collateral designs.
Social Media Management and marketing
Coordinated with close partners and other various stakeholders on campaign activities.

Heritage Walk JB

CSR Ramadan & Fitrah Qaseh

Amari JOhor Bahru

Organized iftar event at Amari Johor Bahru for 50 orphaned children and 4 volunteers.
Composed press release for the CSR event and distributed via PRNewswire.

Media Kit

IRDA - IMBRT Launching

FISH & CO - EVENT

IRDA - Launching

HARD ROCK CAFE - PR ACTIVATION

SHIMMERS

CSR Event

Brand Identity Development

The brand guidelines and logos were developed from the ground up. Through a comprehensive creative process that took into consideration the clients’ values, mission, and target audience, a unique and memorable logo and brand identity was developed that effectively represents the client’s brand.